LBO / MBO / MBI
Avomark
Date: March 2021
Operation: MBI
Sector(s): Services and Distribution
Activity: Loyalty programs
AVOMARK provides tools and services to increase point-of-sale footfall and sales (on line and/or in store). The business therefore offers an indispensable tool for those of its clients that held up well in 2020.
Jean-Benoit Collet (Mines-Telecom Business School, former CTO of Tarkett and Chanel) became a stakeholder through a sponsorless MBI. His managerial and IT expertise complements internal experience and strengthens AVOMARK’s development of digital technology, demand for which has grown during the pandemic.
Advisor to the Company: LINKERS (Didier BUSQUET, Partner).